New Italian law on artificial intelligence: what changes it will bring for citizens and businesses

18 September 2025
Michele

The new artificial intelligence bill: what changes it will bring for citizens and businesses

Italy is preparing to equip itself with a comprehensive regulatory framework on artificial intelligence (AI). Bill No. 1146, presented by the Prime Minister Giorgia Meloni and the Minister of Justice Carlo Nordio, represents the first attempt to systematize the principles, rules and opportunities linked to this technology, in line with theEuropean AI Act approved in March 2024.

This is a very broad measure—over 60 articles, including the text, technical report, and regulatory analysis—that touches on a variety of areas: healthcare, labor, public administration, justice, security, copyright, and even sports. This framework goes beyond establishing principles to introduce concrete tools such as the establishment of dedicated national authorities, a labor observatory, and an investment plan of up to one billion euros.

Below is one summary of the main contents, followed by a reflection on the implications for businesses and da alcuni critical comments.

The general principles of the bill

The law opens with a clear reminder: AI must be anthropocentric, transparent and responsibleThe initial articles establish the fundamental principles:

  • Respect for fundamental rights enshrined in the Constitution and European law.
  • Transparency, proportionality, security and protection of personal data.
  • Cybersecurity Skills as a precondition for the development and use of AI systems.
  • Inclusion and accessibility for people with disabilities.
  • Protection of democracy, with a ban on the use of AI that could threaten the free flow of political and institutional life.

A central point is the very definition of artificial intelligence system: an automated system, with varying degrees of autonomy, capable of generating outputs that influence physical or virtual environments. The concepts of "data" and "AI model" are also clarified.

AI in key sectors

Health and disability

Article 7 states that AI must be a support and not a substitute of the doctor: the decision always remains the responsibility of the healthcare provider. Systems to improve prevention, diagnosis, and treatment are promoted, with the obligation to inform patients of the decision-making logic used.

The creation of a is also planned national healthcare AI platform managed by AGENAS, to support doctors and citizens in accessing services.

Work

The text recognizes that AI can improve conditions and productivity, but underlines the need to transparency towards workers and respect for dignity. A Observatory on AI in the workplace at the Ministry of Labor, with monitoring, strategy, and training tasks.

Intellectual professions

Lawyers, consultants and professionals in general will be able to use AI only as a support tool. The client will have to be clearly informed when AI is used.

Public administration

Public administrations will be able to use AI to streamline procedures and improve services, but always as a support to the human decision-maker, who remains responsible for the actions.

Justice

In courts, AI will be used only for organizational management and jurisprudential and doctrinal research. All decisions will be made exclusively by the judge.

National security

AI activities for defense and intelligence purposes remain exempt from the law, but must respect fundamental rights.

National strategy and supervisory authority

The bill introduces a national strategy for AI, updated at least every two years, coordinated by the Presidency of the Council.

Two agencies become the national reference authorities:

  • AgID (Agency for Digital Italy), responsible for innovation and development.
  • ACN (National Cybersecurity Agency), responsible for supervision, inspections, and sanctions.

It is also provided a Coordination Committee to ensure collaboration between authorities and with other administrations.

Investments and support measures

One of the most relevant aspects concerns the economic part:

  • A is authorized endowment of up to 1 billion euros for investments in AI, cybersecurity, quantum computing, and enabling technologies.
  • The venture capital fund will be able to acquire stakes in innovative startups and SMEs in strategic sectors.
  • Training and literacy courses are planned, along with the inclusion of AI modules in school and university curricula, with particular attention to STEM subjects.

User protection and copyright

The text also addresses sensitive aspects for citizens:

  • Mandatory labeling of AI-generated content (text, photos, videos, audio) with a visible “AI” branding or audio ads.
  • Exceptions only for manifestly creative or satirical works.
  • Recognition of the Copyright only to works that are the fruit of human intellectual labor, even if assisted by AI.
  • Introducing specific penalties for the illegal dissemination of deepfakes and other manipulated content.

The new criminal offences

The bill amends the Criminal Code by introducing aggravating circumstances for crimes committed with the aid of AI, such as fraud, financial manipulation, or the dissemination of false content.

A new crime is foreseen: the “illegal dissemination of content generated or altered with AI”, punishable by imprisonment of up to five years.

Implications for Business

For Italian companies, the bill represents at the same time a regulatory challenge has always been great growth opportunity.

1. Mandatory compliance

Companies developing or using AI will have to comply with transparency, cybersecurity, and data quality standards. This will entail initial compliance costs but could strengthen consumer trust.

2. Financing opportunities

Innovative SMEs and startups will be able to access venture capital funds and public investments. For those operating in strategic sectors (AI, cybersecurity, 5G, quantum computing), the available resources are significant.

3. More competitive and regulated market

The emphasis on data localization and model transparency could favor Italian and European companies over large non-EU players.

4. Specific sectors involved

  • Health: new opportunities for biotech and healthtech companies developing reliable and certified solutions.
  • Work: growing demand for tools for ethical and transparent performance monitoring.
  • Public Administration and Justice: space for providers of “explainable” AI solutions that comply with legal requirements.

5. Copyright and media

Companies operating in the publishing and audiovisual sectors will have to integrate AI content labeling systems, with impacts on production and distribution.

Comments and critical considerations

  • Balance between innovation and rules: the text appears well aligned with the European framework, trying to balance innovation and protection. However, there is a risk of a bureaucratic burden, especially for SMEs.
  • Centrality of cybersecurityACN's involvement is a strong point, but it remains unclear how the controls will be coordinated with the Privacy Guarantor and other authorities.
  • Ambiguity about creative useThe distinction between protected works and content generated entirely by AI could lead to disputes in the artistic and publishing fields.
  • Training and skillsThe introduction of AI educational programs is a positive development, but their effectiveness will depend on the resources allocated and the speed of implementation.
  • Criminal enforcement: The introduction of new criminal offenses is important to combat phenomena such as deepfakes, but it will be complex to define liability in cases of improper use of systems developed by third parties.

Conclusion

The artificial intelligence bill marks a fundamental step: Italy officially recognizes AI as a strategic technology, to be governed by clear rules and support tools.

For citizens, the most obvious changes will concern the transparency of AI-generated content , privacy protection. For businesses, a season of investments and regulation which will be able to favor those who know how to combine innovation and responsibility.

The measure, still under parliamentary discussion, therefore represents an opportunity to strengthen national and European competitiveness, but its effectiveness will depend on its concrete implementation and the ability to support companies in their adaptation process.

Keywords

  • Artificial Intelligence Bill
  • European AI Act
  • Cybersecurity Skills
  • Digital healthcare
  • Public Administration and AI
  • Work and artificial intelligence
  • Copyright IA
  • Deepfakes and digital crimes
  • Innovative SMEs and startups
  • AI Investments Italy

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