The best concept, the best product, are nothing without adequate visibility.
You may have had the best possible idea, you may have patented a product that all of Italy really needed, you may have the most competitive quality/price ratio on the market.
It will be of little use if customers don't know about it.
This is the main reason why courses and manuals on SEO are popping up like mushrooms! Search Engine Optimization (SEO) is a Holy Grail for those who have an e-commerce, to be combined with constant monitoring of online users through appropriate Analytics tools (if you want to learn more read this article).
First of all, Search Engine Optimization is the optimization of a text or page for search engines.
Let's take an example: your company performs sanitization in the province of Rome. There are dozens of competing companies, but you would like anyone who searches on Google for "sanitization interventions Rome" to find you as the first search result.
It's not an impossible dream!
Behind every search engine there is an algorithm, which selects the "relevant" results for the user. Knowing this algorithm in broad terms, communication and Web experts know what search engines "like".
In short, if you know how to apply the laws of SEO you will be able to "suggest" to search engines that your sanitization company is part of these relevant results.
Imagine the reputation you build for yourself, in the eyes of Google, by investing in pages and pages of quality content.
Se you combine a blog with your e-commerce, which speaks in a serious and interesting way about the product you sell and related topics, you will create a real surge in visitors for your site.
The site Bimbiepance.it It's a great example of how using SEO laws can make your traffic explode.
Bimbiepance.it is an e-commerce of maternity and early childhood products. Initially, they had the products, they had the SEO optimized site, and a working e-commerce.
Only one thing was missing: customers.
What did they do at this point? First of all, they chose effective keywords that were relevant to their target users.
Then, they created product sheets with long SEO-optimized descriptions. Finally, they created a blog with SEO-oriented article writing, with relevant and interesting content for all users interested in making maternity or early childhood gifts.
Site visits went from a few dozen to an average of 7000 impressions per day. In one year.
Se It's not enough to make an e-commerce and throw it out there to get visitors, it is no longer enough to have a beautiful design and an optimized landing page.
You need to create a story, a reputation, by writing text content that shows search engines that you are worth promoting.
But above all, writing articles with SEO in mind must take place regularly.
This is a job you can do on your own, but be careful to keep yourself constantly updated on the changes to the algorithm we talked about above.
As a rule, it is much more effective and reliable to turn to web communication professionals.
Do you want to ask for a quote to the Pizero Design SEO team?
Contact us at this link.
