Bonus Export Digitale Plus: non-repayable grants for the internationalization of manufacturing micro-enterprises

Introduction: Supporting Export through Digital Solutions

In an effort to promote exports and the international expansion of Italian companies, the government has established the "Digital Export Bonus Plus". This incentive aims to support manufacturing micro-enterprises in their internationalization process through the adoption of specific digital solutions.

Who is eligible and what does the incentive offer?

The call is aimed at micro and small manufacturing companies based in Italy, including those organized in networks or consortia. The financial incentive is granted under the "de minimis" regime and varies depending on the type of beneficiary. Single companies can receive up to 10.000 euros, while networks and consortia can obtain up to 22.500 euros. The application can be submitted starting from February 13, 2024 until resources are exhausted. The endowment is equal to 3 million euros.

Eligible expenses and application procedure

Eligible expenses concern exclusively the purchase of digital solutions for export. It is essential that these expenses are documented and accounted for correctly in order to access the financing. The application can be submitted online, after identifying yourself via SPID and filling out the required forms.

Partnership with Pizero for international expansion

To obtain the contribution, companies must choose one of the accredited partners in the list of suppliers. Among the available options, Pizero stands out as an expert partner in the creation of digital products for export. Collaboration with Pizero can guarantee companies qualified support in the design and promotion of their products on international markets.

Insights into the incentive

The "Digital Export Bonus Plus" represents a great incentive for export and international expansion of Italian companies. This initiative is part of a broader context of government policies aimed at supporting innovation and competitiveness of the manufacturing sector in the global market.

Objectives and benefits of the call

The main objective of the call is to provide manufacturing micro-enterprises with the financial resources needed to invest in innovative digital solutions that can facilitate the internationalization process. Through the adoption of advanced digital technologies, companies can improve operational efficiency, optimize production processes and increase their competitiveness on foreign markets.

The benefits of the call are many and extend beyond mere financial support. Access to subsidized funds allows companies to reduce investment costs and improve their financial position. Furthermore, the adoption of digital solutions for export can foster the development of new markets and increase sales abroad, thus contributing to the overall economic growth of the country.

Examples of projects that can be financed with the call

The "Digital Export Bonus Plus" offers manufacturing micro-enterprises the opportunity to invest in a series of projects aimed at international expansion through the adoption of digital solutions. Below are some examples of eligible projects that can benefit from the contribution offered by the call:

a) Consulting for the Adoption of Digital Solutions

• Design and customization of IT processes and architectural solutions functional to internationalization.

b) Creation of E-commerce Systems towards Foreign Countries

• Creation of websites and/or mobile apps for the international market.
• Investments to ensure synchronization with international marketplaces provided by third parties.

c) Automation of Transfer Operations and Article Management

• Creation of e-commerce systems that automate the operations of transferring, updating and managing articles to and from the web.
• Implementation of operational functionality through Customer Relationship Management (CRM) systems.

d) E-commerce Ancillary Services

• Smart payment services.
• Preparation of product portfolio.
• Translations, photo shoots, video making.
• Web design and content strategy.

e) Communication and Promotion Strategy for Digital Export

• Creation of a communication, information and promotion strategy for the digital export channel.
• Focus on product portfolio, foreign markets and selected online sales sites.

f) Digital Marketing for Internationalization

• Digital promotion campaigns.
• Search Engine Optimization (SEO).
• Search Engine Marketing (SEM).
• Content marketing and inbound marketing campaigns.
• Lead generation and lead nurturing.
• Strengthening presence on social channels.

g) CMS Services and Website Restyling

• Graphic and/or content restyling of websites to increase presence on foreign markets.

h) SaaS Platforms and Content Marketing

• Registration and/or subscription to SaaS platforms for managing visibility and content marketing expenses.

i) Consulting for Organizational Development and Human Capital

• Consulting services for the development of organizational processes and human capital aimed at increasing presence in foreign markets.

Conclusions

The "Digital Export Bonus Plus" offers a wide range of opportunities for manufacturing micro-enterprises wishing to invest in international expansion through the adoption of digital solutions. The examples of fundable projects illustrated above are only a part of the possibilities offered by the call. It is essential that companies carefully evaluate their needs and plan targeted projects that can maximize the benefits offered by the incentive.

For further information and to view the full text of the announcement you can visit the this page on the Invitalia website

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