The #SaiAssai project, promoted by the Municipality of Livorno and funded by the Department for Anti-Drug Policies, aims to reduce road accidents related to alcohol and drugs, raising awareness among young people on these crucial issues.
The Municipality of Livorno requested an engaging app to raise awareness among young people, integrating surveys and challenges that allow them to earn points, thus stimulating active participation. We developed a dynamic and interactive platform, with a map that locates the points of the city where the #SaiAssai initiative is active, encouraging young people to interact and learn in participating venues.
The #SaiAssai app makes the prevention message more accessible and attractive to young people, transforming a serious topic into an interactive and participatory experience. The points system increases engagement, promoting responsible behavior in a fun way. Thanks to the map of participating venues, the initiative integrates into the habits of young people from Livorno, spreading awareness in a widespread manner and reaching a wider audience.
