For the entrepreneur with his brand and his sales line the concept of "doing marketing" can become vague: is it better to start with paid ads or throw yourself into a advice of digital marketing? Or is it better to open a company Facebook page and then see how it goes?

There are businesses that have been on the market for years, and at a certain point they decide to dust themselves off and open an online sales channel.

Or, very young startups with great ambitions for their online presence.

Whoever you are, be careful: digital marketing consultants are popping up on the Web like mushrooms in a forest after a good autumn rain. Unfortunately, they are often individuals who have decided to call themselves consultants without any industry studies or knowledge of the market.

So, how do you navigate it when even a cousin who knows how to use Facebook suddenly becomes an expert in social media marketing?

How do you understand what all the digital marketing consultants' anglicisms mean? What if they're just smoke and mirrors?

In this article we will give you an identikit of the True Consultant, who is not only a guarantor of your online presence, but a real added value to your company balance sheet.

Digital Marketing Consulting, What It Provides When It's Successful

1) Concrete growth results

A digital marketing consultancy must have this assumption: the consultant must be able to show you that in the past he has already dealt with growing an online brand. He must show you graphs, data, success stories. It seems like a trivial consideration, but by making this simple request to all the consultants you meet online, you might realize that it is not!

2) Marketing business plan

Try mentioning the SWOT analysis of a project to your consultant. Does he go pale? Does he know what it is? If he gasps and changes the subject, perhaps your digital marketing consultant is more of a salesman who knows little about the business world, and not a real consultant.

Marketing is an offshoot of the production of goods and services, and not vice versa: therefore, anyone who proposes himself as a consultant must be able to give a measurable added value to your business! This doesn't mean you have to write a complete business plan, but at least know how the economy works.

3) Quality content

Whether it's advertising or SEO consulting: the digital marketer must add quality content. There is no question. It's not enough to know Google Analytics perfectly and to be able to do SEO consulting, it's not even enough to understand buyer personas and effectively target ads. The message that the consultant helps you send must be relevant, it must tell your customers who you are.

4) Social page management? Not always

Let's make this clear: managing a company Facebook page is NOT mandatory. Not all businesses benefit equally from social media outreach, and a digital marketing consultant MUST state this clearly. Every strategy you implement with a real consultant must be tailored to your business, and the results you are aiming for.

5) Data-driven digital marketing consulting

Data is the only way we have to verify whether the strategy we are operating is working or not. As we wrote in this previous article, improve online sales It is only possible with a precise analysis of the data, before, after and during.

This is possible thanks to a series of Analytics tools that your consultant should advise you on.

6) Clear and measurable digital strategy over time

No sleight of hand, no peak of users that dies out immediately: a good digital consultant knows how to set up a strategy with you, that covers your conversion needs in the long term. You are not talking to a shaman, who will stun you with Englishisms and obvious bluffs, like "I know the Google algorithm".

Want to know something? Nobody knows! But most importantly, Google's algorithm CHANGES over time. So, to ensure the effectiveness of your digital strategy, the real consultant will also talk about this: of time.

Steps to Set Up a Digital Marketing Consultancy

Increasing your conversions in a real and long-term way is possible, but how? Pizero Design does not offer magic recipes, but a proven, measurable and flexible strategy for digital marketing that hits the mark.

Together with our digital marketing team you will be able to set up a valid long-term strategy, which will allow you to have different tools:

• Targeted Advertising
• Corporate Social Media Management
• Social media marketing
• Using Artificial Intelligence in Marketing
• SEO improvement
• Management of a blog or company website
• Creation and management of e-commerce.

Contact us without obligation to get a personalized quote.

We will listen to your needs and, based on those, we will present you with a plan of attack.