By now, anyone who has an online business or aspires to have one has heard at least once about SEO consulting. Among web gurus and YouTubers, there are many who offer themselves as consultants for an SEO analysis.

Between those who promise to optimize your e-commerce in two weeks and those who announce that they will make you a successful entrepreneur, beating the competition, it is not easy to understand who can give a sure added value to your online business.

First, the sad truth: you can't improve your SEO in a lasting way in just two weeks. Or at least, it's very, very unlikely. As with all techniques, optimizing a site for search engines takes time.

But let's start from the beginning with a much simpler question.

What is SEO consultancy for?

Many people think: what is the point of an SEO consultancy or an SEO analysis of your website, if you already have excellent products or services for sale and a graphically perfect site?

Of course, it is essential to offer good products and offer them in a UX-oriented and functional site.

But that's not enough.

enough because, in a few months, search engines could decide - at their sole discretion - that your content is not to be rewarded in user searches. And therefore, very simply, future customers could slowly stop finding your products.

It is important to understand this: SEO consulting is not only for who wants to improve the visibility of their site.

It is also for who wants to maintain the visibility they have, protecting themselves from any future shocks.

An SEO consultant is your business partner, who guarantees reliability and consistency of your online results.

Especially in a climate of general post-Covid uncertainty, who wouldn't want the certainty of appearing in the online searches of thousands of potential customers?

What is SEO?

Acronym for Search Engine Optimization, SEO is a bit of web design, a bit of the study of search engines, but it also requires deep and practical knowledge of the business world and how the target audience thinks.

In fact, what SEO works on is the "dialogue" with a search engine. Imagine what happens when a person types a query in the search bar, for example "wine delivered to Lucca": the search engine asks its Web crawlers what the most relevant results are for this search. And the Web crawlers respond with a list of things they had already seen, and that they think could now be proposed to this person.

Here, after typing in a search query, a long list of results appears (which in jargon is called SERP).

So, to appear at the top of this SERP, an online business must find a way to get noticed by web crawlers, and to be very relevant for the searches that interest them.

How do you improve your search engine rankings?

It is not enough to have perfect graphics, just as it is not enough to have just some SEO oriented articles. To position yourself on search engines you must first position yourself for the keywords that interest you.

Starting from this assumption, Pizero Design - with many years of experience in Web and mobile technologies - has created its method to become your trusted SEO consultant.

SEO Consulting in Lucca - the Pizero Design method

These are the steps we will go through when we work on improving your site's SEO:

1) SEO Audit and Market Analysis

2) SEO competitor analysis

3) Critical analysis: backlinking, redirect and page duplication

4) Analysis of the site structure

5) Image and video analysis

6) Keyword Research

7) On-page SEO

8) SEO-friendly articles.

SEO Consulting for E-commerce in Lucca

For e-commerce, SEO analysis must also include the type and quality of images, in addition to the analysis of product categories. Here, the analysis of the site structure is essential, and may require some structural changes. Sometimes our customers are surprised, seeing how small the changes were needed to be well indexed!

Our advice for those who have an e-commerce is to request a digital marketing consultancy, including:

• SEO analysis
• promotion on social media
• advertisements.

Monitoring and reporting: making a difference with data

Aware that it is essential improve online sales with data analysis, Pizero Design provides constant reports and updates on the work being done. You can see with your own eyes where we are with the work and what your customers are looking for on your site.

Additionally, we constantly monitor data and analytics, to provide concrete and reality-based answers.

Choose the services of digital strategic consulting by Pizero Design.

Contact us for a free quote!