Even without needing to arrive in the Metaverse, we can enjoy some indisputable advantages of virtuality. 

For example, Christmas decorations: for those who have an online store, there is no need to go and buy balls, spruce trees, lights and elves to hang on the shelves, but it is sufficient to decorate the e-commerce with convenient, fast and obviously virtual tools.

Let's see some of the most effective ones, for Advent, Christmas, and the New Year.

Why decorate your e-commerce for the holidays?

Even for those who feel like the Grinch and do not like the Christmas spirit, a marketing evaluation is a must: according to a survey by Confcommercio carried out before Christmas 2022, it is estimated that three out of four Italians will buy Christmas presents, and of these 64,6% will be purchased online.

These are significant figures that those who have a shop cannot ignore, especially in some sectors. In this regard, we discover from the same survey that food and wine products are the most popular (70%), while in second place we have toys (49%), books and ebooks (48%), then clothing (47%) and finally personal care products (41%).

So, if not mandatory, it becomes highly recommended to fix your e-commerce and make it not only fast, functional and operational, correcting any problems with orders and payments... but it also becomes of capital importance to find a good Christmas decoration! 

In fact, giving your online store a pleasant look allows you to get into the festive mood and improve your sales funnel.

Developers have gone wild and have produced many tools to decorate an e-commerce over the years. From the countdown to the end of the year, to the themed graphics of New Year's Eve, to the Advent calendar.

Here we have selected those that in our opinion are the most fun, interactive and functional, in compliance with the UX of the user and his purchasing experience.

7 Ideas to Decorate Your E-commerce for Christmas and New Year 

1) Give yourself a developer!

Prepackaged plugins and themes are beautiful and functional (sometimes not so fast), but they all have one drawback: they are repetitive. In fact, since they are accessible to everyone, it is possible that your customer has seen the same decorations on someone else's shop. 

Nothing worse, if you want to communicate originality, and if you want to convey to the user the engagement necessary to buy your products, which should appear unique to them!

A developer, on the other hand, creates from your idea, and it is not possible to find it replicated in another online store.

There is another great advantage of hiring a web designer to take care of your e-commerce or your app during the Christmas and New Year holidays: that if you have creative ideas in mind, the developer will respect them to the letter, giving your e-commerce exactly the shape and tone you had in mind.

Don't be afraid to tell us your favorite holiday design: whether it's snowflakes or reindeer, we'll help you fearlessly and in no time!

Don't think twice: Contact the Pizero creative team!

2) The Advent Calendar

If you have one WordPress site, finding a plugin or additional functionality that transforms your e-commerce into a hymn to Christmas will be even easier.

So, let's start at the beginning of the Christmas holidays, when average consumer habits are still stable, and the average shopper is starting to form vague ideas about how they will spend their gift budget.

This is where advent calendar plugins come into play, such as Santapress: it is a ready-to-use plugin, fast and GDPR compliant, but above all easy to install.

Santapress allows you to make a small gift every day for those who are already users of your e-commerce, in addition to modifying the graphics of the online store with some Christmas themes, such as falling snowflakes, or a generic red theme.

It contains several additional features, which integrate with your shop without weighing it down too much. 

3) Fireworks

Not everyone wants to create a purely Christmas theme, also because what do we do after December 25th of each year?

It might be wiser to look for a theme that fits the general holiday mood, for example fireworks exploding on the screen, perhaps when an order is placed. To achieve this effect we have a convenient and lightweight plugin, very easy to install if your site is in WordPress: the plugin is Rocket Fireworks, closely followed by Confetti Fall Animation, if you want a sweeter and less New Year's Eve touch.

4) Falling snow

Have you ever thought of the classic falling snow, as if your shop were in a glass ball in a souvenir shop in some exotic location? 

It may seem like an obvious idea, but it can also become your strong point, if you customize the falling objects according to the season. You can do it conveniently with the Weather Effect plugin, which makes rain fall on your products: snowflakes, candies, Valentine's hearts, autumn leaves, spring flowers.

Your user certainly won't get bored, and you won't need to release a new product every season to encourage purchases.

If you want to focus only on the snow, WP Snowfall and WP Snowstorm are very functional and nice, as well as the simple Xmas Snow.

5) Static Christmas theme

A static Christmas theme might seem like the most obvious idea of ​​all. But after all, not all e-commerce is the same, and there are those who prefer not to overload the eye of their users, but to maintain a certain sobriety even during the holidays. After all, there are many different promotional strategies, and not all products have the same target audience!

If you are looking for a static Christmas theme and if you are familiar with web development, the advice is always to go and work directly on the .CSS and create the decorations yourself you need. 

Whether it's Santa's sleigh in the corner of the screen or a color change of all fonts, but also a background change, or a greeting message at the end of each purchase.

You can make these small changes on your own with just a few lines of code and basic graphics skills.

And if you prefer to rely on a tool, we suggest Festively Theme, very versatile thanks to its different customization options.

Christmas Shop is also very light and essential, a rather sober and traditionally Christmassy theme, which is specifically suited to the needs of an e-commerce.

6) Scratch and win: Christmas offers

La Gamification It's always a good idea when it comes to generating new leads or keeping your customers engaged.

The scratch cards you can generate with the Scratch & Win plugin were created to meet this need: you can decide on a prize pool, customize the scratch cards and customize the winning message, all strictly with a Christmas or New Year's theme.

Choose the maximum number of tickets to sell or give away to your users… and let the scratching begin!

7) Christmas gift card for your e-commerce

Today more and more users choose not to give a physical gift, the risk of making a mistake is high, and this forces the recipient of the gift to have to take on the task of finding the store and exchanging or returning the goods. Or worse, it forces the recipient of the gift to also keep an object that is not appreciated.

That's why the gift card saves every holiday, including Christmas and New Year's: you could create personalized gift cards with a Christmas theme, that your users can give to their friends with a minimum of customization. For example, there is the Gift Cards plugin, which can also be managed with a convenient Woocommerce integration.

An alternative is discount codes, which you can send directly to customers who have already shared their personal data with you. 

There are so many ideas, all you have to do is have fun and find the one that best suits your e-commerce.

And if you want to dedicate yourself to family and fun and delegate the choice, the Pizero team can assist you across the board.

Make your e-commerce a riot of joy!

Contact us.