La user interface design is essential to the success of mobile apps. Unfortunately, however, not all entrepreneurs are aware that App design trends play a key role in their success. In fact, the Google and Apple app stores are full of applications with awkward interfaces, not very attractive and not very intuitive for the user. And the related reviews clearly show the discontent of users who have decided to download them on their smartphone or tablet, remaining disappointed.

Apps are becoming increasingly important in the world of the web, but having a good idea is not enough to be successful. It also needs to be developed well. In a highly competitive world like that of apps, it is essential to do things well and follow trends, which change very quickly on the web.

App Design Trends for 2020

Life is complicated and technology should help us simplify it. That's why everything on the web is moving in the direction of simplification. Apps are no exception to this trend, so if you’re thinking of designing your own app in 2020, keep this first fundamental rule in mind.

It is above all important to offer the user a seamless experience, so that they can stay focused on the primary goal that your app has to achieve. Filling your app with distractions will tire the user, who may not immediately find what they need and stop using it. And I'm sure that's not what you want.

In the spirit of simplification, app design in 2020 will be increasingly Minimalist, focusing only on the essential elements. This allows the user to stay focused and immediately identify what they are looking for in your app.

Minimalism though It doesn't mean using only neutral colors like black, white and gray, typical of the minimalist style in furniture and clothing. These colors do not work on the web, where it has been discovered that even color can be minimal if used in the right way. So let's go for pastel colours, which lend themselves very well to this objective.

Also the typography and customization are increasingly important. For some time, bold fonts have been used San-Serif, but in 2020 the trend will be to use 3D typefaces and those who they give the impression of movement.

Another trend of 2020 will certainly be the implementation of dark interfaces in apps. By now, many devices have a night mode (dark mode), which allows you to strain your eyes less in the evening, and implementing it in your app undoubtedly gives it an extra edge.

A practical example

An app that I use and that exemplifies these trends well is Monefy, an app dedicated to managing personal finances.

Its interface is essential and very intuitive, which makes navigation within it very simple for the user. The colors used are pastel shades, with a predominance of green, a color traditionally associated with money and, at the same time, relaxing. The font San-Serif makes texts very understandable, improving the reading experience. There is also a dark version of the app, more relaxing during evening use.