The new Dpcm has confirmed it: in the coming months, doing business “in person” will be increasingly difficult.

While we have now become accustomed to working remotely, for certain sectors that have always been carried out live, such as real estate or interior design, only recently have people begun to invest in alternative strategies. 

One of all, augmented reality. 

But many entrepreneurs underestimate the potential of augmented reality for companies: in this article we will first explain how this revolutionary technology works, and we will give some practical examples of use.

For some, augmented reality has really made a difference.

Ar/Vr, what are the augmented reality options for companies 

First of all, what is meant by augmented reality? 

We must make a preliminary distinction between AR (Augmented Reality) and VR (Virtual Reality).

1. What is Augmented Reality?

AR is, technically, true “augmented reality,” and is based on superimposing digital information onto images that the human eye naturally perceives. So, by framing a room with your phone’s camera, AR can show us a specific piece of furniture, an appliance, or a lighting system.

AR allows you to show how a product that is to be sold or developed fits into its surrounding environment.

It is clear that this simple feature opens the door to augmented reality for businesses, with applications never seen before.

Even Apple CEO Tim Cook has compared augmented reality to a smartphone: extraordinary potential, and soon widespread availability for everyone. 

This hypothesis is also demonstrated by the case of Snapchat, the social network that has become one of the most popular on the market in just a few years, thanks to its filters based on AR technology.

1. What is Virtual Reality?

Virtual reality technology, on the other hand, allows you to build reality from scratch. 

The end user has a screen or a 3D viewer (as in AR), and on these devices they can take a tour around a specially created scenario. 

It is evident how real estate has plundered with both hands from virtual reality in recent years. The virtual tour of properties, even when they have not yet been built, eliminates the distance with the potential customer, and allows for an immersive experience, even better than the “real” one. 

But the applications of AR and VR go far beyond.

Pizero design and augmented reality 

Imagine you are a company that carries out interventions in commercial establishments. Whatever type they are, your salesperson goes into the store, and with the tablet camera frames the walls, the ceiling, the floor. On the tablet screen, the customer sees the final result of that intervention, set in his environment. 

Or, think about remote technical assistance. Think, instead of the usual phone calls from the technician, of being able to show the customer in 3D what the piece you are talking about is. Or, think about an entire manual in augmented reality. An initial investment, to then drastically cut management costs.

Pizero Design offers these solutions for companies, but is ready to listen to your idea, and work on a product that meets the needs and budget of your company. 

You can get a free quote by contacting us at this link.