Hyperpersonalization for e-commerce and mobile: the future lies in tailored user experience. The new standard for digital experience is "hyperpersonalized." In 2025, the buzzword in the world of e-commerce and mobile apps is no longer just "user experience" but hyperpersonalization: the ability to build—in real time—digital experiences tailored to each […]

Advanced Mobile Analytics for SMBs: How to Extract Value from Your App Data The New Frontier of Mobile Data for Smart SMB Growth In 2025-2026, the success of mobile apps will not only depend on their design or the features they offer, but on businesses' ability to analyze, interpret, and act on the data generated by […]

Top 6 Apps for Tracking Routes - Trekking and Cycling (Updated 2024) Mountains, sea, woods or hills: thanks to GPS tracking apps, exploring new routes for trekking and cycling is now simple and safe. In the age of mobile devices and geolocation, you will never risk getting lost, even in the wildest places. But […]

Converting a site from HTML to WordPress can be dictated by various needs. There are those who want to move from a showcase site to a dynamic and more graphically appealing WordPress site. Or, you designed the site years ago for your business, and you think it's time to update it with more […]

In a landscape that is increasingly moving towards distributed networks, ensuring cloud security is a very current necessity. Corporate data must now be protected not only with the best practices of your software house, but also with some processes that your company must apply on its own. Threats to […]

Having a great idea in the drawer is often not enough: you need to know how to open an innovative startup. The steps may seem simpler than other types of businesses, but don’t be fooled: from writing a business plan to finding financing, there are many bureaucratic obstacles that can strand you and perhaps […]

It seems like the opposite of the premise of artificial intelligence, but it is true: even a machine can have prejudices. The delicate process of machine learning depends on the quality of the data we educate it with, so it is not uncommon for it to re-propose common preconceptions in our society. This is why those who work in artificial intelligence seek […]

The benefits in terms of costs and time are now well known, but one thing is always forgotten: what is the cost of management software? It is clear that especially in this pandemic period in which cost rationalization becomes a priority, more and more companies are wondering how they can lower the […]

4 million euros for companies that develop video games. This is the amount of the contribution that the State will provide in 2021 for startups and other Italian companies, thanks to the Digital Entertainment Fund (First Playable Fund). An interesting piece of news for all companies and startups that orbit around the galaxy […]

Being motivated leads to achievement, in every sphere of life and business. This is where the success of gamification comes from, offering us several practical examples of success, even in Italian companies. Motivating and retaining people becomes very simple: just make them play! Obviously, the challenges to the budget and the risks of falling into the trap […]