There has been a lot of talk in recent years about UX and UI design, even if the real meaning of the two terms is often not so clear.  

Many now interpret it as a synonym for responsiveness, because ultimately a User Experience (UX) and a User Interface (UI) depend to a large extent on how much a site responds to commands.

After all, no one likes to follow a sign that says “exit” and find themselves in a restaurant kitchen!

So, we can say that effective user interface design also depends to a large extent on the responsiveness of the site.

But we cannot limit ourselves to talking about responsive websites: UX and UI design are much, much more, and are now essential to remain on the market in a dignified and effective way with your site, e-commerce or app. 

UX and UI design: what are the differences? 

A question that often puts developers in difficulty.

After all, is there that much difference between user experience (UX) and user interface (UI)? Aren't they two different ways of saying the same thing? 

In reality the user experience it concerns almost entirely the psychological sphere of the user final; involves his experience and his values ​​integrating them with the perception of the brand but also with the interface that the person finds himself in front of. 

instead User Interface is what we use to interact with a device, so a combination of visual aspects (and here we are talking in particular about the GUI, the Graphic User Interface), tactile and sound.

It is the latter that is then applied concretely in the app development and in creation of e-commerce sites.

How to use UX and UI design in a project 

In a certain sense we can say that we start from a UX design project, in which the objectives of a site are outlined, having a clear target and customer journey. 

Where should your potential e-commerce customer click to easily find your offers?

This is where the designer brings into play graphic, marketing and psychological expertise.  

Only in a second place does the UI project take shape, which puts into practice what has been decided for the user experience. 

Reasons to Integrate UX and UI Design into Your Business Website 

UI and UX design is trending, so more and more companies of various sizes are turning to the rather rare professionals of the discipline.  

But as with all trends, a certain mistrust is also beginning to creep in.

If all company websites already follow UX and UI guidelines, and therefore create personalized journeys and ultra-graphic sites for the user, isn't there a risk of appearing banal and already seen, rather than innovative? 

The answer is: sometimes, yes. 

In fact, overdoing it is never good. The optimal use of UX/UI design consists of a correct interpretation of this discipline, but above all in choosing a UX/UI designer who really knows how to do his job: in fact, only by designing a UI exactly calibrated to your brand on your company website will you be able to ensure that your user's experience is unique, pleasant and oriented towards the purchase of your goods/services. 

The Benefits of Having a UX-Oriented UI Design 

1) The user will find a more immediate response to his needs 

If you have an e-commerce of footwear and the user is on your site to buy boots, but does not find them because the category is not clearly visible, it is statistically more difficult for them to complete a purchase.  

2) The user will perceive satisfaction in navigation 

Carrying out a task without a hitch triggers psychological gratification mechanisms: if the user easily ends up purchasing on your site, this makes him/her more likely to be loyal. 

3) The user will feel part of a positive experience

As mentioned, “positive” does not necessarily mean pushy. Some sites misinterpret their users’ needs and create real science fiction scenarios. It’s fine to want to strike the imagination, but you must always keep in mind the goal of your potential customer: to easily find what they are looking for, therefore making their experience positive.

Balancing the aspects of creativity and usability is the primary task of the user interface designer. 

4) You will avoid the risk of monotony 

Especially in high-spending sectors, the target audience tends to expect more entertainment from its salesperson. Car commercials, not for nothing, are very often entrusted to film directors. 

That said, user experience is a hybrid science between web design, marketing and development: as such, it may appear to be an imaginative discipline and perhaps lacking in concreteness. In reality, it is just a matter of finding the strategic business consultancy right.

Consult our Portfolio to get an idea of ​​UX and UI design.

Alternatively, contact Pizero Design to have a digital strategic consulting!